Associate Category Head - Marketing Key Account Management

About the role

As a Marketing Key Account Manager (MKAM) at aCommerce, you will lead strategic paid‑media planning and execution for top e‑commerce clients across Southeast Asia, ensuring integrated campaigns across Meta, Google, TikTok, Shopee, Lazada and other online media drive traffic, conversions and revenue growth.

Key responsibilities

• Serve as the primary strategic contact for assigned e‑commerce clients, translating business goals into actionable digital marketing plans.
• Oversee end‑to‑end campaign execution across Meta, Google, TikTok, Shopee, Lazada and other platforms, ensuring timely launch, budget adherence and quality standards.
• Coordinate with internal media planners, creatives, SEO, CRM and marketplace specialists to align efforts and optimize performance.
• Develop and review strategic media plans with Media Planning Specialists, integrating SEO and CRM initiatives.
• Analyze performance metrics such as GMV, ROAS, CTR and CPC, presenting insights and recommendations to clients.
• Guide clients on platform trends, ad formats and best practices to improve conversion rates and customer engagement.

Required profile

• Bachelor’s degree in communications, marketing, public relations or a related field.
• 6+ years of experience in digital marketing, client servicing or performance marketing, preferably in e‑commerce or agency settings.
• Proven ability to lead, mentor and develop a team of account managers or specialists.
• Strong stakeholder management skills, capable of influencing cross‑functional teams and senior client executives.
• Analytical mindset with the ability to translate complex data into executive‑level narratives.
• Excellent written and verbal communication skills for presenting strategies and reports.
• High proficiency in MS Office (Excel, PowerPoint, Word).

Required skills

• MS Office (Excel, PowerPoint, Word)
• Meta advertising platform
• Google Ads platform
• TikTok Ads platform
• Shopee advertising platform
• Lazada advertising platform