Brand Manager – Ready-to-Drink Coffee

About the role

The Brand Manager (RTD) – Coffee will lead the development and execution of the ready‑to‑drink coffee brand portfolio for Nestlé in Thailand, based at the Head Office in Bangkok. This full‑time position reports to the Brand Management department and requires at least five years of FMCG brand experience.

Key responsibilities

• Develop and update consumer portraits and engagement funnels for the brand.
• Analyze the in‑store environment, contribute to category strategy, set relative pricing, and recommend pricing and promotional tactics.
• Define SKU assortments for key channels and customers.
• Drive consumer‑centric innovation, manage the innovation pipeline, and ensure brand vibrancy through product renovations.
• Track brand performance, health, and strategic alignment, interpreting business impact and investment needs.
• Create big‑idea engagement strategies and deliver rewarding brand experiences.
• Collaborate with communication agencies to ensure brand communications reinforce Nestlé’s image as a trusted leader.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• Minimum 5 years of brand management experience in an FMCG multinational.
• Strong people and project management capabilities.
• Proven experience in business planning, monitoring, analysis and strategy development.
• Leadership and coaching skills.
• Good command of English and Thai.