eCommerce & Digital Strategy Manager

About the role

The eCommerce & Digital Strategy Manager will lead the hotel’s online presence, ensuring the website is the primary channel for electronic distribution. You will oversee digital platforms, optimise traffic acquisition, and drive revenue through strategic online initiatives.

Key responsibilities

• Maintain accurate property content across all digital platforms and third‑party portals.
• Analyse website performance, user behaviour and traffic sources, and implement optimisation plans.
• Collaborate with Revenue and Marketing teams to ensure rate parity and create promotional content.
• Produce monthly KPI reports for hotel management and regional offices.
• Enhance SEO performance, manage keyword matrices and improve natural search rankings.
• Coordinate website enhancements with regional and corporate offices.

Required profile

• Proven experience managing hotel websites or similar hospitality digital channels.
• Strong analytical mindset with ability to interpret web analytics and drive actionable improvements.
• Excellent communication skills to liaise with multiple internal departments and external partners.

Required skills

• CMS (Content Management System) proficiency
• Search Engine Optimisation (SEO)
• Website analytics tools