Assistant Brand Manager

About the role

HRnetOne is hiring an Assistant Brand Manager in Thailand. The role covers brand strategy, new product support, marketing campaigns, trade and retail marketing, and business performance analysis, with a focus on using AI tools to improve productivity and insight.

Key responsibilities

• Monitor market trends, consumer behavior and competition; analyze Nielsen, retail, e-commerce and consumer data to find growth opportunities
• Support annual brand plans and growth strategies, turning consumer insights into marketing initiatives
• Support new product development from concept to launch, working with R&D, Regulatory, Procurement and Packaging teams, and run concept tests
• Help define product positioning, claims, naming and communication strategies
• Coordinate integrated online and offline campaigns, including content, influencers, media activations and retail promotions, and track performance
• Support launches and marketing across 7-Eleven, modern trade, pharmacy, e-commerce and export markets
• Develop sales materials, merchandising tools and promotional programs, and track in-store execution and competitors
• Monitor sales, market share and campaign effectiveness, prepare monthly business reviews and dashboards, and recommend improvements
• Use AI tools to boost productivity, insight generation and content, and help build the company's AI-first marketing capabilities

Required profile

• Bachelor's degree in Marketing, Business Administration, Economics, Communications or a related field
• 1-4 years of experience in Brand Management, Marketing, Trade Marketing, Consumer Insights or Product Management
• Fluent Thai and good command of English

Required skills

• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Proficiency in Microsoft Excel and PowerPoint