Assistant Manager, Paid Media - Thailand

About the role

Grab is looking for an Assistant Manager, Paid Media for its Mobility, Mart and OneGrab businesses in Thailand. You will lead paid media strategy and operations, covering online media planning, performance optimization and execution governance in close partnership with the media agency. You will work with the Marketing team on OOH plans and media selection, and report to the Manager, Paid Media Thailand, based onsite at the Grab office.

Key responsibilities

• Translate business and marketing briefs into media plans across online channels, and lead strategies on Meta, Google, TikTok, programmatic, ad networks, OEMs and local publishers
• Define campaign goals, audience and city segments, budget allocation, pacing, caps, KPIs and measurement plans
• Support OOH media selection and link offline activity with online strategy
• Monitor campaign performance (reach, sessions, orders, cost per session) and optimize budgets, bids, audiences, creatives, placements and city splits
• Lead test-and-learn projects and explore creator-led content, social-first formats, DOOH and OEMs
• Govern daily campaign execution with the agency, including setup, tracking, QA, pacing and budget controls, and resolve leaks and risks
• Turn performance insights into recommendations, forecast budgets with Finance, maintain budget trackers and flag overspend risks
• Work with Growth Planning, Martech and Analytics on tracking integrity and experiment design, and produce regular reports
• Maintain media guidelines and ensure compliance with platform policies and Thailand advertising regulations

Required profile

• 5+ years of experience managing paid media campaigns across multiple platforms
• Experience developing online media strategies and managing agency-led campaign execution
• Experience with integrated online and offline campaigns, especially OOH
• Experience optimizing campaigns and managing marketing and media budgets, including forecasting, pacing and reconciliation
• Fluency in Thai and English

Required skills

• Google Ads, Meta Ads Manager and TikTok Ads
• Familiarity with AppsFlyer, Google Analytics or similar measurement tools
• Project management, communication and stakeholder management

What we offer

• Term life insurance and comprehensive medical insurance
• Parental and birthday leave, plus volunteering leave
• A confidential assistance programme and FlexWork arrangements such as differentiated hours