Category Development Marketer

About the role

3M is seeking a Category Development Marketer who combines strong consumer insight orientation with deep knowledge of distribution channels. The role will manage the full category portfolio and drive growth through strategic marketing initiatives that enhance category penetration and relevance.

Key responsibilities

• Develop and implement category marketing strategies based on consumer behavior insights and market trends.
• Lead category planning and mix optimization to maximize sales, profitability, and effective assortment, pricing, and promotion.
• Collaborate with supply chain, shopper marketing, and sales to ensure product availability, optimal placement, and strong category presence across channels.
• Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and create actionable marketing plans.
• Drive category innovation and new product introductions with a consumer‑centric approach to expand distribution reach.
• Work cross‑functionally with sales and shopper marketing to align category strategies with overall business goals and channel objectives.
• Partner with agencies and consumer experience teams to communicate product propositions and key messaging effectively.
• Maintain portfolio health by managing pricing, gross margin, and profitable mix.