Lead - Paid Performance Marketing

About the role

The Paid Performance Marketing Team delivers media buying services across platforms such as Google, Facebook, Bing, Yandex, Naver, Baidu and others to meet aCommerce client demand‑generation needs. As the Lead, you will act as the project lead from the marketing side, driving growth in client GMV and revenue while collaborating with analysts, e‑store managers and key account teams.

Key responsibilities

• Allocate accounts, conduct quarterly vendor reviews and standardise team processes.
• Research, plan, produce, monitor, optimise and report on campaigns across search, display, YouTube and mobile app channels.
• Drive initiatives to meet client business objectives using Google, Yahoo, Bing, Facebook, Shopee, Lazada and other platforms.
• Analyse performance data, optimise the campaign portfolio and develop growth strategies.
• Evaluate channel performance and stay up‑to‑date with best practices, tools and technologies.

Required profile

• 4‑5 years of digital marketing experience with a strong analytical mindset.
• Proven team‑management experience, including task allocation, coaching and performance monitoring.
• Ability to manage multiple projects simultaneously and work independently.
• Strong communication skills for collaboration with clients and internal teams.

Required skills

• Google Marketing Platform knowledge.
• Hands‑on experience with Google Ads, Facebook Ads, Shopee and Lazada campaign setup and optimisation.
• Proficiency in Microsoft Excel, PowerPoint and Word.
• Experience generating performance reports and data‑driven optimisation.