Senior Marketing Strategy Analyst – Bangkok (Relocation)

About the role

Agoda is looking for a Senior Analyst / Associate Manager to join its data‑driven Marketing team in Bangkok. You will help design, test and scale measurable marketing programs that boost customer lifetime value across multiple channels.

Key responsibilities

• Experiment with ad structures, bidding and pricing on platforms such as Google, Bing, TripAdvisor and others, and roll out successful tests.
• Analyze large experiment datasets, build predictive models (e.g., TV campaign impact, pricing elasticity) and work with product teams on implementation.
• Create dashboards, track performance, derive insights, and present recommendations to stakeholders.

Required profile

• Bachelor’s degree or higher in a quantitative field (e.g., computer science, mathematics, engineering, business, science).
• Excellent verbal and written English communication skills.
• 2+ years of data‑analysis experience in consulting, investment banking, private equity or a fast‑growing tech company.
• Ability to make fast, evidence‑based decisions and take ownership of impact.

Required skills

• SAS, R, SPSS, Python, VBA, SQL
• Tableau, Power BI

What we offer

• Relocation assistance to Bangkok.
• Opportunity to work in a highly data‑driven, innovative environment.
• Collaboration with a diverse, global team of analysts, strategists and data scientists.