Senior Specialist - Digital Marketing

Key responsibilities

• Monthly and quarterly business review
• Stay up to date with best practices, new tools, and technologies
• Manage end‑to‑end process: research, campaign planning, production, performance monitoring, optimization, reporting and consultation
• Drive initiatives to achieve client business objectives using social media, search (Google, Yahoo, Bing), display, YouTube and mobile app advertising
• Analyze and optimize campaign portfolio with data‑driven techniques and develop growth strategies
• Channel performance evaluations

Required profile

• 2‑4 years of experience in digital marketing
• Strong analytical skills and experience generating performance reports
• Team management experience
• Eagerness to learn new tools/technologies and share knowledge
• Self‑starting attitude with ability to work independently and take initiative
• Ability to manage multiple projects simultaneously
• Team player with client‑facing capabilities

Required skills

• Google Marketing Platform
• Social media advertising platforms
• Search advertising (Google, Yahoo, Bing)
• Display advertising
• YouTube advertising
• Mobile application advertising
• Microsoft Office (Excel, PowerPoint, Word)