Shopper Marketer

About the role

We are looking for a results‑driven Shopper Marketing Specialist to join 3M Thailand. The role blends sales experience with shopper and trade marketing, focusing on data‑driven insights to boost channel growth.

Key responsibilities

• Develop and execute quarterly and monthly shopper marketing plans aligned with sales objectives.
• Analyse shopper journeys and consumer behavior to identify purchase triggers and barriers across Kirana, wholesale and other channels.
• Own end‑to‑end shopper marketing initiatives, from planning through execution to performance tracking.
• Collaborate with sales, category development marketers and vendors to create targeted promotions and POSM.
• Leverage Power BI and other analytics tools to gather, interpret and act on market data.
• Monitor market trends and syndicated data to uncover opportunities and maintain competitive advantage.

Required profile

• Master’s degree in Marketing, Business or a related field.
• Minimum 2 years of experience in shopper/trade marketing combined with sales background.
• Strong analytical and problem‑solving abilities with attention to detail.
• Excellent project management skills and ability to meet tight deadlines.
• Self‑starter with a strategic mindset and passion for innovation.

Required skills

• Power BI
• Excel
• Data analytics platforms