Trade Marketing Manager Thailand & Vietnam

About the role

Kraft Heinz is looking for a Trade Marketing Manager based in Bangkok to cover Thailand and Vietnam. The role coordinates distributor and market strategy and drives sales growth across focus countries, distributors, categories and channels, in line with SSEA and HK strategy. It covers retail and foodservice channels, trade promotions, pricing and assortment, and the commercial effectiveness of brand campaigns and new products.

Key responsibilities

• Drive profitable delivery of the annual operating plan (AOP) through sales, set sales priorities with the promo calendar, manage category risks and opportunities, and track financial KPIs for focus categories and NPDs
• Own the retail trade promotional strategy, the Perfect Store strategy (assortment, planogram, pricing, displays, sampling) and trade promotion governance, co-managed with the distributor's trade marketing team
• Co-develop pricing and assortment strategies with regional product managers and recommend trade promo and distribution expansion volume uplifts
• Manage trade ZBB investments including D&A and assortment changes with the country manager
• Build the commercial plan for brand campaigns and NPDs with the regional marketing team and localize regional strategies into country-specific promotional strategies
• Execute in-store off-take programs and lead POSM and trade merchandise localization in QSR, FSR and hotels, and evaluate foodservice programs
• Lead category and channel strategy, distribution targets and assortment, and gather local market intelligence on customers, competitors and categories
• Support BDMs on eCommerce operations, own the country activity calendar (NPDs, ATL and BTL) and validate forecasts from 4 months to 1 year

Required profile

• Bachelor's degree or above in business management or a related field
• 3 to 5 years of experience in FMCG
• Strong commercial and financial acumen, with a proven record of improving profitability and trade spending effectiveness
• Experience working with channel partners and delivering revenue-generating programs
• Good interpersonal and people management skills, strong business presentation skills and a dynamic, positive mindset

Required skills

• Strong Microsoft Office skills
• FMCG trade marketing and channel strategy