Shopper Marketer

About the role

We are looking for a motivated Shopper Marketing Specialist to join 3M Thailand’s Consumer Business Group. The role combines sales knowledge with shopper and trade marketing expertise to drive growth across general trade channels.

Key responsibilities

• Develop and execute quarterly and monthly shopper marketing plans aligned with sales objectives.
• Analyse shopper journeys and consumer behavior to identify purchase triggers and barriers in channels such as Kirana, wholesale and others.
• Own end‑to‑end shopper marketing initiatives, from planning through execution to performance tracking.
• Collaborate with sales teams and category development marketers to design targeted promotions and trade programs.
• Work with creative and POSM agencies to deliver innovative point‑of‑sale communications.
• Leverage data analysis and market research to spot trends, opportunities and optimisation areas.
• Utilise Power BI and other analytics platforms to gather, interpret and act on data.
• Monitor market activity and industry trends to maintain competitive advantage.

Required profile

• Proven background in sales combined with shopper or trade marketing experience.
• Strong aptitude for data analysis and insight generation.
• Results‑driven mindset with the ability to manage multiple projects.
• Excellent collaboration skills with internal teams and external vendors.

Required skills

• Power BI