Digital Marketing Specialist

About the role

Mastercard is seeking a Digital Marketing Specialist to join its Advisors & Consulting Services team. The role will drive data‑focused marketing initiatives that help clients improve their digital payments experience and achieve measurable business impact.

Key responsibilities

• Design and execute digital marketing campaigns guided by data analytics.
• Support client projects from concept through delivery, ensuring alignment with financial performance goals.
• Manage end‑to‑end execution of Marketing Services projects, adhering to agreed milestones and budgets.
• Implement data‑driven solutions such as marketing automation and lifecycle management initiatives.
• Oversee creative development and ensure operational excellence throughout the project lifecycle.

Required profile

• Thrives in a dynamic, transformation‑focused environment.
• Proactive contributor of ideas and capable of steering marketing service transformations.
• Strong analytical mindset with the ability to translate insights into actionable marketing strategies.

Required skills

• Experience with digital marketing platforms.
• Proficiency in data analytics for campaign optimization.