Group Sales Manager – Lead B2B Exhibition Sales in Thailand

About the role

We are seeking a senior Group Sales Manager to lead the sales function for a portfolio of B2B exhibitions in Thailand. The role combines commercial strategy, revenue responsibility and team leadership to drive growth across multiple shows.

Key responsibilities

• Own sales performance and deliver budgeted revenue for the exhibition portfolio.
• Develop and execute sales strategies, plans and milestones aligned with annual budgets.
• Lead, coach and performance‑manage Strategic Account Managers, Account Managers and Sales Executives.
• Drive sales effectiveness through KPI management, pipeline health, conversion and new‑business acquisition.
• Identify and develop new industry sectors and prospects to expand each show.
• Oversee key‑account strategy to increase spend and strengthen long‑term relationships.
• Collaborate with Exhibition and Operations teams on pricing, floor plans, onsite rebooking and revenue‑generating upgrades.
• Champion value‑led selling and ensure consistent use of Salesforce and other sales systems.

Required profile

• Proven experience leading B2B sales teams with full revenue accountability.
• Strong commercial and financial acumen, including budgeting, forecasting and KPI management.
• Successful track record in key‑account management and new‑business development.
• Experience embedding structured sales methodologies and driving sales discipline.
• Excellent people leadership, coaching and performance‑management capabilities.
• High proficiency in CRM and sales systems.

Required skills

• Salesforce

What we offer

• Country‑specific benefits focused on employee well‑being and happiness.
• Opportunity to shape commercial strategy for a global leader in exhibitions and events.