Group Sales Manager – B2B Exhibitions

About the role

We are seeking an experienced Group Sales Manager to lead high‑performing sales teams across a portfolio of B2B exhibitions in Thailand. In this senior commercial leadership position you will shape the sales strategy, drive revenue growth and ensure consistent execution across multiple shows.

Key responsibilities

• Own sales performance and revenue delivery for the exhibition portfolio, meeting or exceeding targets.
• Develop and implement clear sales strategies, plans and milestones aligned with annual budgets.
• Lead, coach and performance‑manage a team of Strategic Account Managers, Account Managers and Sales Executives.
• Drive sales effectiveness through KPI management, pipeline health, conversion, retention and new business acquisition.
• Identify and develop new industry sectors and prospects to expand each show.
• Oversee key‑account strategy to increase spend and strengthen long‑term relationships.
• Collaborate with Exhibition and Operations teams on pricing, floor plans, onsite rebooking and revenue‑generating upgrades.
• Champion value‑led selling methodologies and ensure consistent use of Salesforce and other sales systems.

Required profile

• Proven experience leading B2B sales teams with full revenue accountability.
• Strong commercial and financial acumen, including budgeting, forecasting and KPI management.
• Successful track record in key‑account management and new‑business development.
• Demonstrated ability to embed structured sales methodologies and drive discipline.
• Excellent communication, stakeholder management and negotiation skills.

Required skills

• Salesforce

What we offer

• Competitive remuneration package aligned with performance.
• Country‑specific benefits focused on well‑being and work‑life balance.
• Opportunities for professional growth within a global leader in exhibitions and events.