Marketing Executive - B2B SaaS & AI

About the role

Data Wow Co., Ltd. is hiring a Marketing Executive in Bangkok to orchestrate end-to-end marketing architectures, demand generation strategies and brand positioning. The role expands market footprint, optimizes multi-channel customer acquisition funnels and scales lead generation pipelines for enterprise-tier SaaS and AI-driven technology portfolios.

Key responsibilities

• B2B funnel optimization: formulate, deploy and govern marketing strategies and campaigns, audit and optimize the full-funnel lifecycle for high-intent leads, and align with Sales, Product and Business Development teams.
• Digital performance marketing: run and analyze campaigns on LinkedIn Campaign Manager, Google Ads, Facebook Ads and SEO, using analytics to improve ROI.
• Event coordination and vendor management: project-manage corporate events, webinars, executive workshops and industry conferences, and manage relationships with agencies and media partners.
• Process improvement: identify gaps in pipeline workflows and refine asset templates, processes and marketing automation loops.

Required profile

• At least 2 years of experience in B2B performance marketing, growth marketing, lead generation or adjacent digital marketing roles.
• Background in SaaS, deep tech, AI infrastructure, enterprise software or corporate technology solutions is highly preferred.
• Exceptional bilingual proficiency in English and Thai at professional business standard.

Required skills

• B2B metrics such as Multi-Touch Attribution, CAC, LTV, MQL/SQL conversion funnels and search-to-lead journeys.
• Hands-on SEM campaign management via Google Ads (Search, Display, pMax) and LinkedIn Ads.
• Technical and content SEO, including keyword mapping and search intent alignment.
• GA4 tracking, custom events and Google Search Console.

What we offer

• Hybrid working and flexible working hours.
• Group health insurance and an annual health check-up.
• Choice of Mac or Windows workstation.
• 10+ days of annual leave.