Brand and Communication Manager (OnDemand)

About the role

Lead end‑to‑end brand strategy and positioning for OnDemand Education, driving brand equity across multiple channels and supporting commercial goals.

Key responsibilities

• Develop and execute integrated marketing campaigns to boost brand awareness, engagement and lead‑to‑sale conversion.
• Collaborate with sales, area managers and product teams to align brand initiatives with commercial objectives.
• Ensure brand visibility and consistency across online and offline touchpoints, including physical branches.
• Conduct market research and consumer insight analysis to shape campaign direction.
• Track brand performance using KPIs such as awareness, MQL/SQL conversion and ROI.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 5+ years of brand management experience, preferably in retail, tech or lead‑driven environments.
• Proven ability to link brand activities to measurable commercial outcomes.
• Strong analytical mindset and data‑driven decision making.
• Excellent communication, stakeholder and project management skills.

Required skills

• Experience with CRM systems.
• Knowledge of marketing automation platforms.
• Proficiency in digital campaign tools.

What we offer

• Opportunity to shape a brand that drives real business impact.
• Collaboration with cross‑functional teams and senior leadership.
• Exposure to performance‑focused marketing and conversion‑driven campaigns.
• Continuous learning environment within a leading EdTech company.