Consumer Experience & Data Insights Analyst (SEA)

About the role

The Consumer Experience & Data Insights Analyst will support Nespresso’s SEA business by turning complex customer data into actionable insights. Working from the Nestlé head office in Bangkok, you will collaborate with commercial, supply‑chain and marketing teams to drive growth and improve the customer journey.

Key responsibilities

• Conduct deep‑dive analyses on customer behavior, consumption trends, CLV and overall business performance.
• Support business case development for strategic initiatives such as Subscription, Machine Refund, Trade‑In and Member‑Get‑Member programmes.
• Analyse acquisition quality, source effectiveness and the impact of on‑ground activations across retail, e‑commerce and CRM touchpoints.
• Maintain and enhance SEA CRM and business performance reporting, monitoring key KPIs and highlighting risks and opportunities.
• Support coffee demand forecasting using CRM data, develop scenario analyses and provide data‑driven planning recommendations.

Required profile

• University degree in Business Management, Marketing, Statistics or Data Analytics.
• 3‑5 years of experience in CRM and data analytics, preferably in a Direct‑to‑Consumer environment.
• Strong curiosity for data and ability to translate insights into business decisions.