Manager – Digital Direct Marketing Campaign Management

About the role

The Manager – DM Campaign Management will lead end‑to‑end digital direct marketing campaigns for AIG’s consumer portfolio, focusing on Accident & Health and other products. You will balance stakeholder needs, use data and analytics to drive execution, and own key outcomes such as revenue and KPI achievement.

Key responsibilities

• Partner with business units to enhance acquisition, cross‑sell and other campaign opportunities, driving revenue streams.
• Develop, launch and monitor new campaigns across the consumer portfolio, ensuring KPI performance and profitability.
• Analyze campaign results, make adjustments, and manage pre‑ and post‑campaign communications.
• Control profit and loss for each campaign, coordinating with tele‑marketing, product teams and other partners.
• Handle operational tasks including reporting, agreements, briefings, and sales scripts.

Required profile

• Self‑driven with strong verbal and written communication in Thai and English.
• Excellent customer and campaign management, analytical abilities, and ownership mindset.
• Ability to work under tight deadlines, influence stakeholders at all levels, and think strategically.
• Minimum bachelor’s degree (MBA preferred) and at least 3 years experience in insurance, financial services or consumer goods.