Marketing Specialist / Manager – Southeast Asia

About the role

KONE is looking for a motivated Marketing Specialist/Manager to drive B2B lead generation, brand awareness and customer engagement across Southeast Asia. You will collaborate with business lines, support functions and leadership to execute integrated marketing campaigns.

Key responsibilities

• Plan, develop and execute customer marketing campaigns, case studies, presentations and sales enablement materials.
• Support brand strategy, create product tools and assets, and deliver engaging brand experiences through events and showrooms.
• Manage digital marketing activities, including website updates, SEO, and performance campaigns across multiple channels.
• Track, analyze and report on campaign performance using Adobe Analytics, CRM and marketing automation platforms.

Required profile

• Degree in Marketing or related field.
• Minimum 3 years of B2B marketing, consultancy or advertising experience.
• Excellent written and verbal communication in Thai and English.
• Strong coordination skills, ability to manage multiple projects and meet deadlines.

Required skills

• Experience with CRM and marketing automation tools such as HubSpot, Salesforce, Marketing Cloud, Pardot.
• Proficiency in Adobe Analytics and SEO techniques.
• Familiarity with digital and performance marketing execution.