Media Planner - Retail Media

About the role

NIQ, a consumer intelligence company, is looking for a Media Planner in Bangkok. The role designs, plans, executes and optimises targeted media campaigns for suppliers within a client's marketing project, acting as a trusted commercial partner to help suppliers maximise campaign performance, adopt retail media solutions and grow their investment.

Key responsibilities

• Campaign planning: work with suppliers on objectives and audiences, recommend channels and targeting via NIQ Segmentation Studio, prepare briefs, timelines, budgets and cost estimates, and advise on the best media mix for ROI.
• Media strategy: design and run multi-channel plans (SMS, EDM, push notifications, social media and other retail media channels), monitor performance and recommend optimisation.
• Client management: advise suppliers, build relationships, run performance reviews, present media proposals and pitch campaigns, partnering with internal sales and account teams.
• Execution: liaise with the client's marketing team, oversee creative assets and compliance, and manage go-live and troubleshooting.
• Reporting: prepare pre-campaign assessments, write post-campaign reports, analyse results and present findings to drive repeat business.

Required profile

• Bachelor's degree required; Master's preferred.
• Minimum 5 years of experience in media planning, campaign management, retail media, digital marketing, CRM marketing or loyalty marketing.
• Experience in FMCG, retail, consumer goods or a media agency is preferred.
• Proven knowledge of loyalty marketing and customer engagement programmes.
• Experience managing supplier, client or advertiser relationships and developing proposals that increase client investment.
• Regional or international experience preferred.

Required skills

• Digital media channels, CRM-based targeting, audience segmentation and retail media ecosystems.
• Analytical skills to interpret campaign data and generate recommendations.
• Project and stakeholder management, and strong presentation, communication and negotiation skills.
• Proficiency in Microsoft Office, especially PowerPoint and Excel.

What we offer

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee Assistance Program (EAP).