Product Lead - AI Neobank App

About the role

BJAK, the leading insurance platform in Southeast Asia, is looking for a Product Lead to shape and drive major product areas within its AI Neobank app. The role suits senior product builders who can own direction, execution, product quality and outcomes across multiple workstreams or squads. It is remote, but candidates must be based in Thailand.

Key responsibilities

• Lead product direction for major AI Neobank app areas.
• Define priorities, roadmap, product standards and success metrics across multiple features or squads.
• Guide PMs, Product Owners, designers and engineers toward clear execution.
• Work across insurance, payments, savings, investing, travel and other financial services.
• Turn regulatory, operational and business constraints into practical product decisions.
• Drive launch quality, post-launch learning and continuous improvement.
• Help build a product culture focused on speed, clarity, user value and honest measurement.

Required profile

• Strong experience leading digital product areas, not just individual features.
• Able to balance strategy, execution, UX, data, engineering and business outcomes.
• Strong judgement on prioritization, trade-offs and product sequencing.
• Experience leading or mentoring PMs / POs / cross-functional squads is a strong advantage.
• Comfortable with high ambiguity, fast changes and senior stakeholder pressure.
• Able to simplify complex financial products into usable journeys.
• Experience in fintech, insurance, payments, consumer apps or regulated products is a strong advantage.
• Strong English communication; the role is not for people who only manage people and meetings, cannot go deep into product details, or need large teams before making progress.