Performance Marketing Manager

About the role

The Performance Marketing Manager sits within the Growth Marketing team and provides expertise and strategic direction across media strategy, planning and buying for Disney streaming services, with a focus on subscriber acquisition campaigns. The role reports directly to the Senior Manager, Performance Marketing (TH & PH) and acts as the local market expert on media, publishers and new platform opportunities in Thailand.

Key responsibilities

• Own end-to-end performance marketing: acquire and grow quality Disney+ subscribers through performance-focused media and affiliate/partnership campaigns, from ideation to planning, creative, optimization and analysis.
• Monitor campaigns daily across internal and external consoles and adjust them to maintain consistent performance.
• Provide local media benchmarks, competitor analysis and publisher insights, and run localized A/B testing and creative adaptations.
• Partner with regional and local teams to set yearly targets, build business cases and develop data-backed growth plans.
• Serve as primary relationship owner for a major affiliate partner, leading joint planning, performance reviews and negotiations.
• Lead cross-functional project management within the Growth Marketing team, coordinating briefs, timelines and deliverables with Content, Brand and other marketing teams.

Required profile

• Bachelor's degree with at least 8-10 years of relevant experience, including 6-7 years in performance marketing.
• Experience planning and optimizing large-scale campaigns for performance, brand impact and reach.
• Strong knowledge of OTT subscription services and their competitive landscape.
• Local language essential, with awareness of local trends and preferences.

Required skills

• Working knowledge of publisher platforms (local and global), web and mobile analytics, and third-party reporting dashboards.
• Strong client and partner management, negotiation and communication skills.
• Excellent project management skills across multiple workstreams and deadlines.