Senior Specialist, Publicity (Thai), IM Emerging Markets

About the role

The Integrated Marketing Team within Disney Entertainment drives strategic, cross-platform marketing for theatrical releases so that Disney's storytelling connects with Thai audiences. This Senior Specialist develops and runs integrated publicity campaigns that build awareness, audience engagement and positive media coverage, combining traditional media relations with digital and influencer engagement across the film lifecycle. The role reports directly to the Manager, Publicity, Integrated Marketing (Thailand).

Key responsibilities

• Develop and run publicity strategies for theatrical films from announcement through release and post-release campaigns.
• Coordinate publicity activities aligned with marketing, social media, promotion and distribution initiatives.
• Build relationships with media outlets, influencers, celebrities, digital creators and fan communities to drive word-of-mouth nationwide.
• Run influencer and content creator strategies alongside traditional publicity.
• Work with agencies on press releases, production notes, press kits, talking points and MC scripts.
• Coordinate press junkets, red carpet premieres, advance screenings, media tours and promotional events.
• Support filmmakers and talent with interviews, media appearances, press itineraries and script.
• Liaise with regional and international publicity teams to keep global brand consistency.
• Monitor media coverage, influencer content, social conversations and audience sentiment, and report findings.
• Manage relationships with publicity and influencer agencies, track timelines and budgets, and support crisis communications when needed.

Required profile

• 2-5 years of experience in publicity, entertainment, public relations or film marketing.
• Experience in the entertainment industry (streaming, film, TV, music, pop culture brands) strongly preferred.
• Degree in Mass Communications, Marketing, Business Management or a related field.
• Strong understanding of the media, influencer and celebrity landscape.
• Ability to handle multiple projects under tight deadlines.
• Excellent written and spoken Thai and English.

Required skills

• Strategic thinking and project management with attention to detail.
• Strong storytelling and briefing skills.
• Analytical skills and data interpretation.
• Numerical aptitude and comfort with structured workflows.