Content Marketing Manager, B2B (Bangkok, relocation provided)

About the role

Agoda, part of Booking Holdings, is looking for a strategic and hands-on Content Marketing Manager to shape and scale its B2B content marketing. The role owns a content strategy that builds brand awareness, establishes thought leadership, communicates technology and solutions and supports business growth across the marketing funnel. It works closely with senior leaders and cross-functional teams in Marketing, Product, Sales and Strategy. The position is Bangkok-based, with relocation provided.

Key responsibilities

• Own and execute a B2B content strategy aligned with brand positioning, go-to-market plans and the customer journey, including themes, annual roadmaps and performance metrics.
• Develop thought leadership content such as articles, reports, whitepapers, case studies, blog posts and executive LinkedIn content, and turn complex insights into clear narratives for senior B2B audiences.
• Partner with Product, Sales and Strategy to create sales and marketing assets like product one-pagers, solution narratives, website content and partner presentations, and support go-to-market initiatives and product launches.
• Lead executive presentations for conferences, events and summits, coordinating inputs and delivering polished content under tight deadlines.
• Manage end-to-end content production, from ideation and research to approval and publication, and oversee external agencies and freelancers.
• Leverage AI tools and scalable workflows to improve speed and quality while keeping editorial standards, and ensure consistent tone and messaging across channels.

Required profile

• 6-8 years of experience in B2B content marketing, content strategy or product marketing, preferably in SaaS, technology, platform or marketplace businesses.
• Proven track record of owning content strategy and connecting it to business objectives.
• Strong writing, editing and research skills, with a portfolio of thought leadership and B2B content.
• Experience developing executive presentations and collaborating with senior leadership.
• Ability to influence cross-functional teams and manage multiple projects independently.
• Excellent written and spoken English; familiarity with travel technology, e-commerce or B2B partnerships is a plus.

Required skills

• Generative AI tools for research, drafting, editing and workflow efficiency.
• Nice to have: SEO, content distribution, CRM, marketing automation and content analytics; experience building scalable editorial workflows.