Market Communication Specialist

About the role

The Marketing Communication Specialist implements the regional B2B communication strategy, developing and creating marketing copy and materials while keeping them consistent across regional markets and compliant with global brand guidelines. The role focuses mainly on traditional print assets, with some digital marketing (mainly social media) and a smaller share of marketing intelligence. It also acts as the region's CRM champion and provides training and troubleshooting support.

Key responsibilities

• Drive regional marketing and messaging strategies aligned with business priorities and customer needs.
• Create marketing assets and campaigns: brochures, flyers, infographics, social media content, videos, posters, trade show materials, press releases, newsletters, blogs and web content.
• Provide copywriting, editing, proofreading and content optimisation, and measure campaign results through analytics and reporting.
• Support field and commercial teams with sales enablement materials such as presentations, one-pagers, battle cards and competitor comparisons.
• Coordinate product photography, customer stories, video production and event content capture.
• Gather customer and stakeholder feedback and contribute ideas to strengthen brand awareness and lead generation.
• Maintain accurate contacts and accounts in the CRM, ensure compliance with personal data requirements, run email blasts to influencers, message carriers and clients, and train colleagues on the CRM.
• Capture market intelligence from public sources (annual reports, press releases, clipping services, social media) and report on imports and exports of live birds and hatching eggs, input and output prices and future trends.

Required profile

• Bachelor's degree in Marketing, Communications or a similar business field.
• 3-5 years of experience in marketing, PR, communications or a similar field.
• B2B marketing experience in agriculture is preferable.
• Ability to work flexibly, alone and in teams, with strong written and verbal communication skills.
• Excellent written and spoken English; right to live and work in Thailand, specifically Bangkok.
• Some travel may be required (less than 10%).

Required skills

• Microsoft Office Suite (Word, Excel, PowerPoint).
• Canva and Adobe Creative Cloud are a plus.