Regional Marketing Director, Poultry (APSA)

About the role

The APSA Regional Marketing Director, Poultry belongs to the Global Marketing, Poultry function and reports to the Global Marketing Lead, Poultry. It sets the strategic direction for the Poultry business worldwide and aligns it across functions, deploys global campaigns and projects regionally, and keeps strong engagement with regional key opinion leaders and priority customers. The role is based in the APSA region.

Key responsibilities

• Support the implementation of global marketing plans (mPlans) across APSA to strengthen the positioning of global brands.
• Coordinate the rollout of global campaigns linked to new products, key brands and integrated solutions.
• Provide regional input on the strategic direction of the Poultry portfolio for the next 5-10 years, and contribute to long-term thinking on vaccines, devices, services and customer solutions.
• Assist Global Technical Marketing Directors in coordinating regional Life Cycle Management needs and assist Global Marketing Directors in portfolio management, including gross margin optimization, supply improvements, rationalization and diversification.
• Identify regional marketing training needs and help develop and deploy training programs.
• Develop and implement the APSA Poultry Business and Marketing Plan, aligned with the Global Strategic Poultry Business Plan, with periodic progress monitoring.
• Organize regional initiatives such as events, meetings and congresses, managing the associated project budgets.
• Foster communication with commercial operations through country visits, business reviews and regional meetings, and share regional learnings with the global Poultry community.

Required profile

• Post-graduate degree; veterinary or relevant poultry technical training; marketing degree is a plus.
• 8+ years of relevant poultry industry experience in APSA or another region, with a technical background in poultry production systems.
• Strong financial and business acumen, and experience in international, cross-functional and matrix organizations is preferred.
• Extensive travel across APSA and globally is expected.

Required skills

• Advanced analytical, verbal and written communication skills, including intercultural communication.
• Proficiency in Microsoft Excel and PowerPoint; fluent English, with additional regional languages desirable.
• Project management and experience in international, cross-functional and matrix organizations are preferred.