Brand Manager - Dry Eye Portfolio

About the role

The Brand Manager for the Eyecare portfolio shapes and accelerates AbbVie's Eyecare portfolio in Thailand, with end-to-end accountability for brand strategy, launch excellence, lifecycle management and in-market performance. As strategic lead, the role influences a matrix organization and aligns Sales, Medical Affairs, Market Access, Finance, Supply Chain, Regulatory Affairs, Business Excellence and Area/Global teams behind a clear brand ambition.

Key responsibilities

• Set the long-term brand ambition and translate global and Area strategy into a locally relevant annual brand plan, then lead launches and lifecycle optimization
• Define positioning, segmentation, targeting, channel strategy and core messages, and run integrated, omnichannel campaigns
• Manage the annual brand budget, build sales forecasts and business cases, recommend pricing strategies, and track investment effectiveness
• Work with Supply Chain on demand planning, inventory and sample availability, and with Regulatory Affairs and Market Access on approvals and payer engagement
• Partner with Medical Affairs on science, evidence and KOL relationships, and build external-engagement plans
• Deliver product, disease-state and launch-readiness training, and select and lead external agencies
• Lead the cross-functional brand team, run performance dashboards and business reviews, and ensure compliance with AbbVie policies and Thai law

Required profile

• Bachelor's degree in Pharmacy, Science, Health Sciences, Business, Marketing or a related field; an MBA or postgraduate qualification is an advantage
• At least 5 years in pharma or healthcare, including a minimum of 3 years in product management, brand management or a comparable commercial role in a multinational
• Demonstrated experience supporting or leading product launches, and preferably experience in Eyecare, specialty care or hospital-based markets
• Strong knowledge of Thailand's pharmaceutical and healthcare environment
• Professional fluency in Thai and English
• Willingness to travel domestically and internationally

Required skills

• Proficiency in Microsoft Office
• Use of data, omnichannel platforms, content-creation tools and AI-enabled tools
• Strategic planning, financial management, forecasting and performance analysis
• Influencing without authority and stakeholder alignment