Product Brand Management Manager (Rx)
gsknch
Job description
About the role
Haleon, a consumer company focused on everyday health, is looking for a Product Brand Management Manager (Rx) to lead select core brands within its portfolio. The role oversees the deployment of global strategies and executes across the marketing mix to achieve short-term and long-term brand sales and profit objectives, with the chance to lead key career-progress activities.
Key responsibilities
- Lead annual market activation planning focused on 3-year growth drivers, working with a brand-centric cross-functional team
- Own the annual brand P&L, including sales and profit results, and manage budget items
- Build brand equity by deploying and localizing global toolkits
- Manage the global innovation vision board
- Manage agency and cross-functional relationships locally to deliver breakthrough results
- Drive execution of media, creative development and digital programs
- Work with the sales team to strengthen customer engagement and in-store support
Required profile
- Bachelor's degree
- 3+ years of brand marketing or commercial management experience
- Experience delivering insights-based consumer communications that grow brand share
- Experience in a fast-paced, entrepreneurial environment
- FMCG / Consumer Health Care / OTC experience preferred
Preferred qualifications
- Master's degree
- Ability to collaborate with global teams in a matrix organization
- Strong financial capability and business acumen
- Adaptability to organizational change and changing job demands
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Published 8 hours ago
Expires 1 month from now
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