Sales Manager - Media

About the role

NielsenIQ (NIQ/GfK), a global measurement and data analytics company, is looking for a Sales Manager - Media in Bangkok. The role drives revenue growth through supplier-targeted campaigns, leads the sales strategy, builds strong supplier relationships and ensures marketing initiatives meet business objectives. It calls for proactive engagement with suppliers, negotiation expertise and close collaboration with internal teams.

Key responsibilities

• Own revenue targets for supplier-targeted campaigns and ensure KPIs are achieved
• Develop and execute sales strategies to secure new campaigns and upsell to suppliers, and lead proactive pitching of marketing opportunities
• Forecast revenue performance and give regular updates to management
• Build strong relationships with suppliers and the Retailer team, and represent the supplier in Joint Business Planning or Category Review meetings where permitted
• Organize supplier activities or briefings to showcase marketing capabilities
• Prepare proposals and negotiate pricing and terms, keeping alignment with retailer guidelines on promotions and artwork
• Track revenue and campaign delivery, collaborate with Client Service on post-campaign evaluations, and maintain accurate sales pipeline and CRM records
• Analyze campaign ROI and recommend improvements

Required profile

• Bachelor's degree required; Master's preferred
• Minimum 5 years of experience in sales, business development or account management, retail or FMCG preferred
• Preferred prior experience in media agency sales, including selling media solutions and campaigns to brands or suppliers
• Proven track record of achieving revenue targets and managing high-value accounts
• Experience in cross-functional, globally distributed teams; international experience preferred

Required skills

• Strong understanding of media objectives, campaign planning and digital/media KPIs
• Strong negotiation and client management skills
• Ability to scope requirements, identify tasks and estimate effort
• Strong communication and presentation skills

What we offer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee Assistance Program (EAP)