Area Sales Manager - Professional

About the role

JDE Peet's, the world's leading pure-play coffee company, is looking for an Area Sales Manager in Bangkok to grow its business among hotel customers, especially 4- and 5-star properties. The role focuses on winning new accounts, developing existing ones and driving account growth.

Key responsibilities

• Identify and win new sales opportunities with hotel customers, especially 4- and 5-star properties.
• Proactively recruit new customers and manage tender submissions.
• Manage and develop existing hotel accounts through strong, long-term relationships.
• Identify upselling and cross-selling opportunities to drive account growth.
• Partner with customers on joint business plans and track results.
• Manage promotional activities and budgets effectively.
• Review account performance regularly to ensure targets and ROI are achieved.
• Collaborate with local teams to deliver sales and marketing initiatives.
• Set account growth targets and review performance monthly.

Required profile

• University degree.
• More than 5 years of experience in HORECA business or the F&B industry, preferably with hotel experience.
• Entrepreneurial mindset.
• Fluent English.
• Nice to have: international company environment.