PPC Specialist (Remote)

About the role

Huzzle connects talent with in-house roles at leading companies across the UK, US, Canada, Europe and Australia. This full-time PPC Specialist position is offered as an independent contractor, with the candidate hired directly by the client. You will own paid advertising campaigns from strategy and setup through optimization, reporting and scaling, turning advertising budgets into measurable results.

Key responsibilities

• Plan, launch, manage and optimize PPC campaigns across Google Ads and other paid media platforms, including Search, Display, Shopping, Performance Max, remarketing and others.
• Conduct keyword research, competitor and audience research, and search-term analysis.
• Improve campaign structures, targeting, bidding strategies, ad copy and landing-page recommendations.
• Monitor metrics such as CPC, CTR, CPA, ROAS, conversion rate and spend, and identify ways to scale high-performing campaigns.
• Set up and troubleshoot conversion tracking with Google Analytics 4 and Google Tag Manager, and run A/B tests on ads, audiences, bidding and landing pages.
• Manage budgets and produce clear performance reports with actionable recommendations.
• Work with marketing, creative, sales and client-facing teams, and stay up to date with platform changes and best practices.

Required profile

• 3-4+ years of professional PPC / paid media experience, with strong hands-on Google Ads experience.
• Proven track record of managing meaningful budgets and delivering measurable performance improvements.
• Strong understanding of paid search strategy, keyword research, bidding, targeting and optimization.
• Ability to analyze data, make evidence-based decisions, write and speak English well, and work independently remotely.
• Nice to have: Microsoft Ads, Meta Ads or LinkedIn Ads experience; agency experience; eCommerce, SaaS or B2B lead gen experience; Google Ads certifications; Looker Studio; landing-page optimization.

Required skills

• Google Ads
• Google Analytics 4 and conversion tracking
• Google Tag Manager
• Performance marketing metrics (ROAS, CPA, CPC, CTR, CVR, CAC)

What we offer

• Fully remote work with international teams
• Ongoing support from Huzzle before and after placement
• Tailored compensation matched to client and candidate preferences