Marketing Communication Manager

About the role

Sika, a specialty chemicals company active in the building and industrial manufacturing sectors, is looking for a Marketing Communication Manager in Bangkok. The role plans and executes integrated brand communication, creative design, public relations and events to drive business objectives, acts as the steward of the Sika brand across all touchpoints, leads a dynamic team and manages stakeholders.

Key responsibilities

• Protect the Sika brand and corporate identity, keeping it consistent globally while adapting locally.
• Develop and run integrated communication plans that turn business priorities, product launches and customer insights into measurable campaigns.
• Lead end-to-end omni-channel campaigns, from creative brief and production to launch and ROI evaluation.
• Manage content and creative across digital and offline channels, ensuring clear messaging, brand consistency and timely delivery.
• Direct corporate communications, media relations, press materials and KOL/influencer engagements.
• Lead exhibitions, seminars, customer events, product launches, brand activations and CSR initiatives.
• Coach and lead the team, coordinate agencies, media partners and production houses, and oversee the communication budget, KPIs and campaign performance.

Required profile

• Bachelor's or Master's degree in Marketing, Communications, Branding, Business Administration or a related field.
• Minimum 8 years of progressive experience in marketing communication, brand management or public relations, with proven team leadership.
• Exceptional written and spoken Thai and English, with strong business communication and stakeholder-management skills.

Required skills

• Social media, digital advertising, content management and analytics, campaign reporting, and AI and marketing technology.
• Omni-channel campaign management, brand stewardship, audience strategy, PR and outreach, event operations, project and budget management.