Regional Brand Manager

About the role

Kraft Heinz is looking for a Regional Brand Manager based in Bangkok to support the growth of its assigned portfolio across Southeast and South East Asia (SSEA). The role turns portfolio direction into clear marketing priorities and high-quality execution, managing end-to-end portfolio, innovation and integrated marketing initiatives from opportunity identification through launch, optimization and learning.

Key responsibilities

• Understand portfolio performance and identify opportunities across consumers, occasions, markets and channels, turning them into clear recommendations and marketing priorities.
• Build a strong understanding of consumers, market trends and competitive dynamics, linking consumer insights and business performance to portfolio and marketing decisions.
• Manage assigned innovation, renovation and portfolio initiatives from opportunity identification and proposition development through commercialization and launch, working closely with markets and cross-functional teams.
• Manage integrated campaigns and media planning with agencies and markets, ensuring effective channel and investment recommendations, high-quality execution and ongoing optimization.
• Establish clear success measures, monitor marketing, media and business performance, and work with relevant teams to identify opportunities and actions to strengthen results.
• Work across markets, functions and agency partners to deliver effective, consistent and locally relevant marketing across SSEA.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, Economics or a related field; Master's degree or MBA is an advantage.
• Minimum 5 years of experience in portfolio, brand or integrated marketing, preferably within FMCG or a fast-paced consumer business.
• Experience managing end-to-end marketing initiatives and working across functions, markets and agency partners.
• Regional or multi-market experience is an advantage.

Required skills

• Portfolio management, consumer and market understanding, integrated marketing and media, innovation, agency management and performance measurement.
• Good commercial and financial understanding.
• Strong communication, stakeholder management and influencing skills, with the ability to manage multiple priorities across markets and cultures.