HR Generalist

About the role

Join Primal Bisness Co., Ltd. as an HR Generalist to shape the future of our people strategy in Bangkok. You will play a strategic role in empowering talent, driving cultural excellence, and supporting the growth of the organization.

Key responsibilities

• Develop and implement HR policies and procedures aligned with company values.
• Manage full‑cycle recruitment and onboarding to attract top talent.
• Oversee employee relations, performance management, and career development initiatives.
• Lead talent development programs and foster a culture of continuous improvement.
• Provide HR analytics and reporting to support strategic decision‑making.

Required profile

• Proven experience in generalist HR functions, preferably in a fast‑growing environment.
• Strong understanding of Thai labor regulations and best HR practices.
• Ability to take ownership, drive meaningful change and influence stakeholders.
• Excellent communication and interpersonal skills.

Required skills

What we offer

• Competitive salary negotiable based on experience and performance.
• Opportunity to grow with a people‑focused company that values potential.
• Autonomy to take ownership and make a tangible impact on the organization.